Ajio [CPS] IN

Virtual dating is the new norm in India, but real-life connections will pick pace post-pandemic, reiterates Bumble’s recent nationwide survey. After connecting with people virtually, 83 per cent of single Indians are comfortable to meet up with their connections in-person. The study also reveals that 40 per cent of single Indians will opt for virtual dating in 2021.

Bumble, the women-first social networking app, has revealed how single Indians are planning on dating in 2021 now that India has unlocked and lifted restrictions across states.

Indians now going on pre-dates more than ever

Single Indians now go on ‘pre-dates’ where they explore virtual dating for the first time and use video dates to get to know one another before meeting in-person. Bumble’s internal research found out that 78 per cent of single Indians feel the need to build trust before meeting in-person, which has given rise to ‘slow dating’ that means people are taking more time to get to know each other better.

Ideal first IRL (in-real-life) dates in 2021

For those who are meeting in person, the pandemic has changed the way they approach dating with a majority (47 per cent) preferring more low-key first IRL dates as staying indoors (at their home, their partner’s or a friend’s place) is the top choice for first in-person dates. Once comfortable to step out, going on a long drive remains favourite among single Indians (43 per cent) along with meeting at a local cafe/tea shop. Dinner dates at a restaurant (41 per cent) is the next favourite for a great first IRL date choice.

Dating choices and preferences

When it comes to making a connection online, education and career choices top the list of preferences that matter most to single Indians, followed by dating intentions. However, the top most deciding factor when meeting someone in-person is compatibility (23 per cent).

Making boundaries and comfort levels clear

To help navigate new rules of dating in 2021, Bumble’s new badges give the…


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