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’30 Rojullo Preminchadam Ela’ hit the screens today (January 29). Here is our review of the latest Telugu cinema outing.


A kusthi fighter gets defeated in a fistfight and dies a tragic death believing that his girlfriend has ditched him for someone else. Decades later, the duo is reborn as Engineering students in Vizag. Arjun (Pradeep Machiraju) and Akshara (Amritha Aiyer) are bitter enemies from Day 1 of their college. They don’t know why they hate each other. But God has a supposedly wise plan for them. They will be made to lose themselves in each other in a surreal way and suffer from an identity crisis.


So many films, including the mass masala classic ‘Magadheera’, have used the reincarnation trope for decades in Indian cinema. This film borrows the concept of rebirth and gives it a banal spin in the name of divinity playing a clever game. Far from being intelligent or ennobling, ’30 Rojullo Preminchadam Ela’ gives a pounding headache that can make you forget your yesterday while the lead pair remembers their previous births at the audience’s expense.

Besides being a mockery of love, comedy and Past Life Regression, this film also suffers from a lack of commonsense. Nowhere in Kiran Bheenu’s story, up till the pre-climax phase, do the lead characters ask themselves if they can seek somebody’s help to get rid of the uniquely-unique quandary they are in. When your future is under a cloud and you may never regain yourself, you literally go mad. Arjun and Akshara, too, go mad. At each other. As they have been doing since their first scene together.

Hema playing the hero’s mother is the biggest warning that the film’s casting process happened with mighty budget constraints in mind. You expect to have some poetic takeaways from a reincarnation film. But, more often than not, you see characters boozing, cheating, lusting and insulting in this film.

In the sea of childish absurdities that this film is, Posani Krishna Murali’s character comes…

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